Are subarus gay
I was recently lent the latest Subaru Forester to test drive, and I enjoyed its sturdiness, its space and the frugality of its 2.0 hybrid engine. But as my mileage progressed over the course of a week’s bombing around the advocate roads of north Norfolk, I started to acquire a hankering for a nose ring, a tattoo of interlocking female glyphs, and to dye my hair pink and cobalt and wear dungarees. I put on a k.d. lang playlist, drove house, and watched Angelina Jolie in Gia. Was the Subaru turning me – a bloke, with no unusual pronouns – into a lesbian?
Let me interpret. In the 1990s, Subaru launched a calculated and groundbreaking advertising campaign on the US market. Rather than try to oppose with their bigger rivals (Ford, Toyota etc) over the same white-bread suburban demographic, the Japanese business went after niche groups. Subaru built respectable but drab cars, yet they had a USP: their cars were all-wheel-drive, and the five groups that were identified as willing to pay a premium for AWD were teachers, healthcare professionals, IT professionals, outdoorsy types – and lesbians.
Lesbians – ideally outdoorsy lesbians, who perhaps worked in computers, medicine or education – found
Ed. note: The Subaru Outback is on a nationwide charm offensive. Yesterday, Casey gave his notion of the 2018 model (lavishing elevated praise on the Touring trim), and today, Sam suggestions his take. Measure and contrast, y’all.
As I walked out the door of the U.S. Army, I remember telling my first sergeant, “You’ll regret getting rid of my gay ass, because someday, you and your ilk will want to be just like me and my fabulous kind.” It was 1991, and I didn’t really believe it at that occasion, but here we are, all these years later, and not only execute breeders want to be like us, they constantly shop like us. Whoda thunk, right?
Consider, for example, the Subaru Outback, a longtime lesbian classic that today’s straight crowd can’t get enough of (which really bumps up the price). And they’re not just buying it to be pretend-lez, they’re buying it because they understand that the LGBTQs were onto something all along.
The Outback is one of the optimal SUVs out there. Constant all-wheel cruise is just one of many reasons. This rugged, not-so-little but very maneuverable vehicle can accept on anything. Usual equipment for 2018 includes Hill Descent Control,
Outward Explainer: What’s With Lesbians and Subarus?
By Izzy Rode
NBC
When Saturday Night Live’s Kate McKinnon channeled Billie Jean King on the Dec. 21 “Weekend Update” segment right after King was named to the official U.S. delegation to the 2014 Sochi Winter Olympics, the tennis great declared herself “President Obama’s big same-sex attracted middle finger” to Vladimir Putin. She then promised to “drive my Subaru Outback into Red Square, doing doughnuts and blasting Melissa Etheridge.” We all comprehend that Melissa Etheridge is a lesbian singer-songwriter, but why are Subarus so closely associated with lesbians?
Some would like to ponder that there’s some special Sapphic significance in the name, since Subaru is Japanese for Seven Sisters—albeit in the sense of the Pleiades rather than historically women’s colleges. In fact, though, the car company’s place in the roster of the righteous among the LGBTQ nations is a result of some very canny niche marketing.
Subaru is by no means the only vehicle company to target gay and lesbian buyers—in fact, Saab was the first to advertise in the gay
ow do you advertise a car that journalists describe as “sturdy, if drab”?
That was the doubt faced by Subaru of America executives in the 1990s. After the company's attempts to reinvigorate sales — by releasing its first luxury car and hiring a hip ad agency to introduce it to the public — failed, it changed its approach. Rather than fight larger car companies over the same demographic of white, 18- to 35-year-olds living in the suburbs, executives decided to market their cars to niche groups — such as outdoorsy types who liked that Subarus could handle dirt roads.
In the 1990s, Subaru's unique selling point was that the company increasingly made all-wheel trip standard on all its cars. When the company's marketers went searching for people willing to pay a premium for all-wheel cruise, they identified four core groups who were responsible for half of the company's American sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types.
Then they discovered a fifth: lesbians. “When we did the research, we found pockets of the country appreciate Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a solo per